Your conversion rate is the percentage of visitors who take a “desired action” when they visit your webpage. The “desired action” for your E-Course would be opting in. The higher your conversion rate, the more traffic you turn into subscribers and the more money you will make. The following are some tips on increasing the conversion rate for your E-Course.

* Grab Your Visitors’ Attention With a Catchy Headline
Your headline is the first thing your visitors will read. You will want to grab their attention with a catchy phrase that clearly states the biggest benefit your ecourse has to offer.

* Give Your Visitor A Compelling “Call To Action”
Your page should include a “call to action” like “click here to sign up” or "click here for your free tips". Internet users like to be told what to do, nicely. It makes the decision easier.

* Format Your Text With Bullets
Many people prefer to simply scan web pages rather than read them. Use bullets to explain your products benefits. Your visitors’ eyes will be drawn to the bulleted text.

* Use The Correct Images
The images you use on your opt in page should explain what your ecourse is about in a visual manner. If you are promoting "10 tips to a better behaved dog" E-Course and your sign up page has pictures of rabbits, you are going to confuse your visitor. Your images should also be clear and easy to see.

* Keep Your Site Professional Looking
Keep your site professional with good web design principles in mind. Avoid too many fonts or colors, anything flashy or distracting. A professional looking opt in page builds credibility.

* Add Your Photo and Signature
Adding a photo of yourself and your handwritten signature will also add to your credibility and create trust. Your visitors will get to see that they are doing business with a real person; not some nameless, faceless computer.

* Provide Testimonials
A testimonial page will provide further credibility. If possible, ask the people that are providing the testimonials to allow you to publish their photo. If your visitors see that real people, just like them, are benefiting from the information in your E-course, they will be more likely to subscribe.

Article Source: http://www.thewahmshack.com/articledirectory/

About The Author:  Click here for more information on E-courses and how they help grow passive income from your website. It includes ideas to help you brainstorm your topic and a step by step checklist on setting up your first E-course.

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