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Colleen Davis's Articles

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Business Card Printing: Still An Indispensable Industry Business card printing has become an indispensable industry for businesses of all sizes. Even with modern day communication tools such as e-mail and cell phones, that business card is still an excellent way to communicate your brand and contact information to your customers. Label Printing Basics Label printing is used in every business. Even if you don’t have product labels, you still need shipping labels. And what about safety labels? You need to label anything that you might have in your production area that could be dangerous. Direct Mail Marketing 101 You have to communicate with your customers and prospective customers, or your business will not survive. There are many ways in which you can do this, and the number of options grows all the time. What To Look For In A Postcard Printer Direct mail postcards are one of the most inexpensive and effective ways to promote your business. Postcards cost less than $1 to print and mail, and may be even cheaper the more postcards you buy. How to Effectively Launch a New Product Launching a new product takes work – almost as much work as creating the product itself. But the results of a well-executed launch are worth it. When Posters Can Help The trickiest and most frequent question encountered when putting together plans for poster marketing is that of timing. Posters are a great advertising tool and can be immensely effective Some Little Known Secrets to Advertising Advertising is both an art and a science. Both content and means of delivery can vary widely. Today's advertising can entail anything from brochure printing yielding quality full color brochures. Tradeshow Marketing to Everyone from Gen Y to the Boomers You’re all ready for your trade show. You have your poster printing finished, you have brochures ready to hand out, business cards at the ready … but do you have the key knowledge needed for a successful trade show appearance? How to Market to Women Women and men are different creatures in many ways, and the way they each interpret marketing is very different. 5 Tips for Your Next Brochure Printing A brochure is an essential tool for every businessperson. As old fashioned as they may seem, they still work. A well designed brochure printing, when handed to the right people (in the right amounts) can still generate a generous increase in sales. The Importance of Mailing Lists When it comes to marketing your business, the mailing list you use for your postcard marketing campaign and any other postcard printing or mail campaign is the most important factor. Seven Fresh Ideas for Business Cards Recently, I decided that I wanted to do a business card printing. My cards were old and, frankly, I was sick of them. I wanted some new, full color business cards that I wouldn’t get sick of looking at. The Importance of Other People’s Business Cards Any person who invested money into business card printing is likely to always carry one of those business cards around with them. You never know when the right opportunity will come along to hand someone your card, and you never want to be without when someone does ask you about your company. Targeting Your Market Your market position can make you or break you. A quick look at the market dynamic between the three big discount department store chains, Wal-mart, K-mart and Target will give you a compelling example of how leveraging your market positioning can either ensure your continued growth or spell your demise. Common Marketing Mistakes for Small Businesses There are some common marketing techniques that small businesses employ that do not usually benefit them. Simple Steps to Put a Spark in Your New Brand Congratulations. You came up with your great new product and just formed your new company to sell it. So what is your first step? It is to create and nurture a brand identity for your baby. How To Create A Marketing Plan If your marketing plan consists of giving a discount when inventory is high and letting customers know about the discount by hanging posters in your window, you may want to rethink your plan. Standing Out in the Crowd I know I’m either going to show my age with what I’m about to say or, worse, brand myself as hopelessly anachronistic. Regardless, I’ve found our current business culture to be increasingly impersonal. Using Free to Your Advantage Many small businesses include "free" offers when crafting their marketing strategy. This can be effective; however there are myriad regulations which control the use of that word. What Are You Offering? Advertising is all about what you can give a person. I’m not thinking about the business when I pick up a catalog. All I’m thinking about is what can I get that I have interest in and where can I get the best deal. 7 Winning Methods to Increase Your Sales Numbers 1. Follow up. This is one of the easiest ways to ensure a sale and to sell some more. Follow up with a “thank you” email, letter or postcard and include an advertisement for your other products. 26 Tips for Creating and Distributing Your Business Card The first thing businesses do when they startup is to get business cards. It’s one of the most inexpensive and powerful, and necessary, marketing devices used. Finding That Niche Within every large market there exists many smaller markets. These subset markets are often referred to as "niche" markets. Be Clear to Be Heard Your potential customers can’t hear you. With the average person exposed to anywhere from a few hundred to a couple thousand ads a day, you need to make sure you stand out. 4 Ways To Create A Strong Logo For small businesses, marketing and branding may be the last thing on your mind. You’re busy with running day-to-day operations, focusing on what’s happening in your company today. But don’t forget to think of the future.