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Colleen Davis's Articles in Marketing

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Direct Mail Marketing 101 You have to communicate with your customers and prospective customers, or your business will not survive. There are many ways in which you can do this, and the number of options grows all the time. Tradeshow Marketing to Everyone from Gen Y to the Boomers You’re all ready for your trade show. You have your poster printing finished, you have brochures ready to hand out, business cards at the ready … but do you have the key knowledge needed for a successful trade show appearance? How to Market to Women Women and men are different creatures in many ways, and the way they each interpret marketing is very different. The Importance of Mailing Lists When it comes to marketing your business, the mailing list you use for your postcard marketing campaign and any other postcard printing or mail campaign is the most important factor. The Importance of Other People’s Business Cards Any person who invested money into business card printing is likely to always carry one of those business cards around with them. You never know when the right opportunity will come along to hand someone your card, and you never want to be without when someone does ask you about your company. Targeting Your Market Your market position can make you or break you. A quick look at the market dynamic between the three big discount department store chains, Wal-mart, K-mart and Target will give you a compelling example of how leveraging your market positioning can either ensure your continued growth or spell your demise. Common Marketing Mistakes for Small Businesses There are some common marketing techniques that small businesses employ that do not usually benefit them. Simple Steps to Put a Spark in Your New Brand Congratulations. You came up with your great new product and just formed your new company to sell it. So what is your first step? It is to create and nurture a brand identity for your baby. How To Create A Marketing Plan If your marketing plan consists of giving a discount when inventory is high and letting customers know about the discount by hanging posters in your window, you may want to rethink your plan. Using Free to Your Advantage Many small businesses include "free" offers when crafting their marketing strategy. This can be effective; however there are myriad regulations which control the use of that word. 7 Winning Methods to Increase Your Sales Numbers 1. Follow up. This is one of the easiest ways to ensure a sale and to sell some more. Follow up with a “thank you” email, letter or postcard and include an advertisement for your other products. Be Clear to Be Heard Your potential customers can’t hear you. With the average person exposed to anywhere from a few hundred to a couple thousand ads a day, you need to make sure you stand out.