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Mark Walters's Articles in Ecommerce

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How To Set Up A Shopping Cart Mistakes in designing and configuring a shopping cart can result in abandoned shopping carts, customers leaving in frustration, and lost income. Most ecommerce owners never think of configuring the site when buying it. They just look at the images and graphics. They want easy to understand stats, and a site that is easy to build. Danger Signs For Ecommerce And Small Businesses Have you ever wished there were red flags to alert you when your business was heading into a slump? Maybe you can find a miracle tool that would alert you before wading into uncharted waters where that cause so many small businesses to sink? The good news is, there are tools that will do just this. How To Avoid ‘Crash And Burn’ In Your Ecommerce Website Most of the time the reason for an ecommerce website losing its rank and hits is based on one of the following mistakes: Will Video And Audio Boost Ecommerce Profits? The newest trend in Internet marketing is video, audio, and animations to help keep the customer’s interest. At the bottom line is every ecommerce business owner’s main concern, decreasing ROI (Return On Investment). The Art Of Ecommerce Survival The web is a new frontier. To succeed, you must constantly think ‘out of the box’ using creativity and ingenuity over the tried and true. Take Your Shopping Cart To The Next Level No ecommerce business needs to be discarded if it is not doing well. Many ecommerce businesses did poorly under one system but flourished under another. Should You Put Google Ads On Your Ecommerce Site? One of the biggest debates in the ecommerce world is whether to post PayPerClick advertisements on a website or not. Revenue Building Strategies For Small Business Very few work at home or small business owners think about revenue generating In fact, if you ask most ‘how will your business generate revenue,’ most will give a vague, random answer that is based on clichés from business management and ‘How to Start a Business’ books Google Basics For Ecommerce Businesses Google dominates the search engine world, despite the fact that the conversion-to-buyer rate at MSN is much higher. This forces most ecommerce businesses to try and dance Google’s waltz, without fully comprehending the ins and outs of how Google works. Ecommerce Marketing Strategies For Small Businesses Everyone who uses the Internet or generates revenue from an ecommerce business learned that cyberspace does not operate the same as the real world does. Does Outsourcing Pay In The Ecommerce World? It is a proven fact that outsourcing different jobs makes financial sense in the brick-and-mortar world, but when is it time to hire out work in the ecommerce world?