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Scott Lindsay's Articles

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List Building And Memorable Email Campaigns Discussion of primary list-building methods for online business. Paid Surveys That Never Live Up To The Hype I recently wrote an article discussing my intentional experiment in paid surveys. I broke my own rule and paid a site to locate these services for me. Please know that this was more like one of those investigative news reports. I already knew what I was likely to find, but I had to pay a price to see the evidence up close. Forums And The Town Hall The Internet provides a tool for online business owners to use as a means of soliciting debate, entertaining questions or stating personal opinion. This tool is known as forums. Internet Marketing And The Art Of Practicality Sometimes a marketing problem simply requires a change in perspective. Many of the most successful business owners found enormous success by learning new methods of marketing in a depressed economic market. Domain Names And The Perfect Moniker Did you know you could pay someone to help you come up with the perfect domain name It’s true Who Uses An RSS Feed? Who uses a Real Simple Syndication (RSS) feed? Maybe the better question is how many are not using RSS feeds? Blogging – Getting Started Setting up a blog is generally a matter of following some online steps. The first thing any blogger (business or personal) needs to do is to find a blogging host. Internet And Business Online – A Family Affair Using the Internet to develop a business is making it possible for individuals from all walks of life to access paying customers that fall outside their own sphere of influence. Email Marketing – The Christmas Letter Approach Chestnuts roasting on an open fire, a chill in the weather, carols sung and yule logs stand ready. Imagine it’s Christmas time... Home-based Business And The Joy Of Jelly Toast Maybe she doesn’t realize it, but Mommy has joined the ranks of many home-based business owners who are discovering that while they may not be able to have it all, they can often have more by being willing to tackle a home-based business that allows them to be mom, chauffeur, dishwasher and lunch maker. Forums – The Wonder Of Networking Forums are the quintessential meeting place for personal networking because there is an unusual balance of comradery and friction that can make it an interesting and entertaining place to connect. As a business owner, you have the ability to empower your customers with the tools needed to network when you provide a forum. Site Promotion Tools – Who’s Your Customer? Site promotion tools can be enhanced when you pay attention to the many details associated with knowing your target demographic. How well do you know your demographic (or typical customer)? List Building – Developing A Coop Some of the primary ideas that are passed down for list building objectives include the use of free memberships to encourage sign-up. Many consumers will sign up for free memberships if they believe the benefits outweigh potential risk. There is a list building approach I have encountered that shows promise and I want to share it with you. Blogging As A Form Of Customer Service As a business owner you may likely be involved in business blogging. Your blogs are professional, engaging and hopefully beneficial to all who visit. The blogger in most cases must be professional and highly diplomatic in both their posts and subsequent rebuttals. The reader on the other hand can be as open and straightforward as they wish. Coaching The Big Game Of Business If you are a business owner you are the coach calling in the plays and working to defeat whatever it is that is in opposition to your winning the game. Home-based Business – The Apathy Buster When an individual no longer had the ability to make a determination on what they would do with their lives as far as being self-sufficient, they simply felt their only choice was to become someone’s servant in the workplace – apathy was the result and it affects all areas of society today. Security – I Think I Have A Virus Once you hook that computer up to the Internet you may be unintentionally inviting cyber bad guys to access information from your site. Through an Internet connection hackers may be able to access your information or company data. Spyware can mess up registries and attach themselves to files on your computer that can slow it down. Reality Podcasting The development of a podcast is a very personal journey Within the confines of a podcast you can express yourself through music, storytelling or by sharing information or drama Internet Marketing For The One Man Show One of the byproducts of the Internet is the advent of a new position in the ranks of business. This position is called the Chief Marketing Officer (CMO). Seo And Why Some Customers Stay Away In Droves Your online business has only been marginal in performance and your goals for your business have fallen short of expectations. In your sleep-deprived state you feel like either giving up or perhaps volunteering to be the poster child for problem online businesses. Is Banner Advertising Better Than PPC? Banner advertising was around long before Pay Per Click (PPC) advertising, and it’s no big news that PPC is the new dominant advertising tool for many businesses. Ecommerce And The Altered Main Street Internet shops are composed of graphics and text. These shops are developed with software and not brick, mortar, glass and wood. Ecommerce And The Supersized Value Meal Ecommerce follows its brick and mortar predecessor is catering to an on demand crowd. No one likes to wait and they want what they want when they want it. Got it? Ezines And The Small Stuff When you work to put an ezine together what can you tell your site visitor that they have likely never heard before? Web Design And Marketing Language How effective is marketing in site design? Well, let me share an ‘off site’ story. Email Marketing Is Impression Marketing Impression Marketing is a bit like Search Engine Optimization (SEO). In both cases you do a lot of hard work with very little in the way of results. Entrepreneurialism Takes A Village When it comes to entrepreneurialism on the Internet, it truly does take a village for your business to succeed. Blogging And The Business Owner There’s a booming business in freelance writing and it’s in the realm of business blogging (b-blogging). Why is this the case? Everything I Needed To Know About Internet Marketing I Learned From The Farmer’s Market I went to a farmer’s market recently. Produce was in abundance and people of all shapes and sizes met at this community market looking to find a bargain and left satisfied in knowing they were up to the ‘conscientious consumer’ challenge. Internet marketing can be a daunting task with many obstacles to overcome. However, if you can take the idea of the farmer’s market a step further there are a few things you can discover. Internet Marketing – A Good First Step Unlike the phone company’s print business directory an online business directory can supply users with an immediate connection to your online store. In a short series of clicks they can be browsing your online store to see what you have available and if it meets their needs. RSS – On Time Delivery RSS allows individuals to sign up for virtually any kind of new content feed from a website and permit that information to be downloaded to a ‘reader’ on the individual’s computer. Web Branding – Does It Really Work? Some business owners believe web branding is a simple matter of pasting a logo and positioning statement on a website and related promotional items. For others it is some ethereal method of bringing consumers to your website. Email Marketing For Your Viewing Pleasure Email marketing comes in a variety of flavors. Some are sent in plain text, others are html enriched that allow text, graphics and background. There are even some email marketing campaigns that provide an abbreviated email edition with a full version on their business website. Forums – A Consumer Centric Approach If you’ve participated in a forum lately you may have stumbled across blatant advertising from individuals who obviously have no interest in the forum, its members or the subjects being discussed. List Building – How Important Is It? I have always said that list building is an important concept in email marketing, but I was asked the question, “How important is list building?” Social Media – A Family Connection Social media is a perfect vehicle for connections between family and friends While it has many marketing opportunities there is a more personal side to social media worth exploring Seven Hallmarks Of A Great Affiliate Revenue Program Some individuals start an affiliate program and simply overload it with PPC advertising slots hoping that if the site visitor doesn’t find what they want through their affiliate, maybe they will click on the PPC ad and send some residual income to the site owner. Email Marketing - The Seeds Of Trust How interested would you be in email marketing if you knew up front that the work you put into it would not result in positive sales? Ebook Marketing Ebooks take the common connectivity of the Internet and fuse it with the on demand expectations of online consumers. The end result is a product that has the potential to impact a greater number of individuals than most print publishing routes. Podcasting And The RSS Connection There can be enormous marketing benefits to podcasting. Podcasting is the ability to download a segment of audio for playback. This audio source can be entertaining or simply educational. Home-based Business – A Promising Family Enterprise When it comes to home based business there is no lack for interested individuals. However, there needs to be significant research and thought into how to fund and operate the business in order to give it the best chance to succeed. Web Design – The Jitterbug Approach In the world of web design the premise seems to be to work hard to implement significant wow factor in all areas of our site. What Jitterbug has learned in their research may be a benefit to ecommerce web design. Ppc – Click Attacks Pay Per Click (PPC) advertising is designed to bring targeted customers to an individual website. The ecommerce business owner pays an agreed upon amount to have this advertising placed on the web. Traffic Building – Avoidance Therapy Most of the customers that use traffic building services are surprised when they find all the promised hits and none of the inferred sales. Site Promotion Tools – The Epitome Of Self-Marketing One of the more intriguing ideas in site promotion is to develop a secondary website that is essentially designed to provide a no cost service to customers. SEO – A Customer Harvest If you are an online business can you reasonably expect a site searcher to wade through 50 pages of results to find your store? Blogging – The Fashion Of Passion There is a passion that is build into the entrepreneurial spirit. It is that sense of pride in a product and passion in a business that you tap into when you form an idea for a home-based or ecommerce business. Ecommerce – Top 7 Trust Builders Many new ecommerce businesses have little idea the impact of trust marketing will have in their online business success. Web Design – Free Development Tool When working on your web design you want to make sure your ecommerce business logo is a positive reflection of the work that has gone into building your site. Forums – Psychological Benefits Because there is a sense of anonymity in the online world of forums or message boards, there is incredible growth in this medium.
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